Discover Central Massachusetts
Discover Central Massachusetts is a dynamic and entrepreneurial convention and visitors bureau that represents 35 cities and towns in Central Massachusetts. Formed in 2015, the organization is governed by a 28-member Board of Directors, comprised of professionals representing the tourism industry. The primary purpose of the bureau is to undertake activities and make strategic promotional investments that lead to or directly support an increase in tourism revenue in the region and other benefits inherent with a vibrant and growing visitor economy.
Travel, tourism and hospitality play a tremendous role in the Central Massachusetts. region’s economy. Tourism is the third largest industry in the Commonwealth. Tourism related to employment in Central Massachusetts totals 3,220, with a payroll of more than $90 million annually. Direct spending of travelers in the region is $500 million, resulting in local tax receipts of nearly $10.8 million. Tourist expenditures include everything from lodging, entertainment, dining, transportation, and fuel; local businesses rely on the business of visitors to the region.
Central Massachusetts’ tourism industry is boosted by a number of well-known and popular attractions, including the DCU Arena and Convention Center, Old Sturbridge Village, Southwick Zoo, Worcester Art Museum, EcoTarium, Tower Hill Botanic Garden, Hanover Theatre for Performing Arts, as well as a number of campgrounds and outdoor recreation areas, such as Wachusett Mountain, Lake Quinsigamond, Purgatory Chasm, and Blackstone Valley Heritage Corridor. The region is also best known for its rich colonial history and New England charm, from orchards and farms to festivals and antiques shops. The region is also supported by a number of conference centers, unique booking venues, hotels, shopping, and dining options.