My involvement with the Your CBD Store brand started in May 2019 when a friend approached me with an opportunity.

This opportunity came in the form of an offer to open my own business while helping people in the Worcester community find comfort in their everyday lives.

In researching the driving mission behind Your CBD Store, I identified that the brand carried some of the highest-quality cannabidiol, or CBD, available on the market. At the time, and to this day, the company is gaining ground and storefronts are popping up across the region.

For me, what sealed the deal was that owners of Your CBD Store franchises are not in competition with one another. Instead, each owner similarly wants their fellow franchisee to succeed.

It was clear that owning a franchise was the best option.

Last year, with the help of the Worcester Regional Chamber of Commerce, I launched the business on Sept. 16 and the following week held a ceremonial ribbon cutting on Sept. 25. The shop is conveniently located on Stafford Street in Worcester’s Webster Square neighborhood.

Within weeks of the grand opening, former New England Patriots tight end Rob Gronkowski held a press conference and discussed his love of CBD and its positive effects on his health. In this moment, Mr. Gronkowski, a celebrity-athlete in Massachusetts – if not the entire country, became the first athlete to help endorse CBD as a socially-acceptable treatment.

Now, with increased interest, the conversation around CBD became one of education. With a celebrity athlete endorsement, many people were turning to the treatment but not aware of how or why it would treat their ailments.

To describe CBD in one word I use “balance.” Human bodies contain an endocannabinoid system which courses through the central and peripheral nervous systems. However, the internal system does not produce enough cannabinoids to meet the body’s needs.

To bridge that gap, consumers often turn to CBD, an element naturally occurring in industrial hemp. It is available from Your CBD Store in tinctures, lotions, capsules, bath bombs, face serums, lip balms, even pet products.

Unlike other businesses, think gas stations and chain pharmacies, that sell CBD products alongside snacks and beverages, Your CBD Store staff are knowledgeable, avid users of CBD steeped in its application treatment of various ailments.

Not all CBD is created equal – especially those being sold without approval from the U.S. Federal Drug Administration. A winner of multiple 2019 USA CBD Expo awards, products sold by Your CBD Store are based on hemp derived from FDA-approved farms and is third party tested.

Open seven days each week, the Webster Square Your CBD Store is looking to expand its footprint via off-site sales at fellow greater Worcester community businesses.

Through popups at local gyms, nail salons, and CBD parties, the staff are educating the public about the use of CBD products and its origins.


Alexander Valle is the Store Franchise Owner of Your CBD Store. If you have any questions, please contact Emily Gowdey-Backus via email.