Thank you for attending the Worcester Regional Chamber of Commerce’s breakout session, Telling Your Chamber’s Story, at the 2019 Association of Chamber of Commerce Executives convention in Long Beach.

Click to download a copy of our talking points to follow along with our presentation or read up on the subject if you weren’t able to join us.

Our goal was to help you better understand how chambers of commerce can assist to fill the local news void; gain traction when selling advertising; leverage the knowledge of your staff to create content; and introduce you to the benefits of various no- and low-cost media platforms as well as some that do require investment.

We truly enjoyed relaying our experience to you and hope you will take some of our best practices (and those we learned weren’t were so “best”!) back to your chambers to implement a new, or reinvigorated, story-telling campaign. Below are a few resources we mentioned in our program.

May 2019 Chamber Exchange Newspaper (PDF)

Example Newspaper Production Schedule (PDF)

Example Newspaper Content Budget (PDF)

Example Newspaper Rates, Deadlines (PDF)

Example Multi-Platform Advertising Rates (PDF)

General Communications/Media Dos & Don’ts (PDF)

Annual Events Calendar 2019 (PDF)

Advertising Opportunities (web page)

Please feel free to email Emily Gowdey-Backus, director of communications, with any additional questions. Until next year!